Now, Serving All Five Boroughs
Spread lox, it’s the Brooklyn way
Two Dominican friends, Sean and Felix, dreamed of opening a deli that felt like home—a place where the food was exceptional and the hospitality even better.
Twenty-five years later, that dream became a reality with the opening of Simply Nova. Tucked in the heart of Williamsburg, just steps from the Graham Avenue L stop, Simply Nova is more than a smoked fish takeout—it’s a love letter to New York deli culture.
From hand-selected ingredients to thoughtful service, every detail reflects Sean and Felix’s commitment to quality and their deep pride in the neighborhood they call home.
Now, they’re bringing that same spirit beyond the storefront with the launch of Simply Nova’s online gourmet catering—delivering the flavors of their kitchen and the heart of their deli to New Yorkers citywide.
NYC Gourmet Catering, Made Easy
From brunch boards to bagel bars — book it all online
Order Anytime, Anywhere
You can now place your catering orders whenever it’s convenient for you. We just need 24 hours advance notice—just hop online and get your order in, anytime, anywhere in NYC.
Set up Profile for Smoother Experience
Keep track of all your orders in one place. Streamline future orders. Plus, we’ll treat you to personalized offers and deals—just a little something to say thanks for being part of our community!
Personalized Delivery, No Third Parties
With us, you get personalized delivery straight from our team to your door—no third parties involved. This means better care, faster service, and the assurance that your order arrives just the way you want it.
Order from Your Phone
Order from your phone, anytime, anywhere. With our easy-to-use mobile platform, getting your favorite meals delivered has never been more convenient.
What Our Customers Say
Rose Smith
Williamsburg
Resident
Every time I bring my daughter in, Felix comes out from behind the counter to say hi. It never feels like a transaction—it’s always a personal connection. I’m so glad they’re launching an online catering site. Last year, we ordered for Passover when my parents were in town—it made the holiday feel extra special, and now with online catering, ordering will be a breeze.